Place: Salone Satellite-Milan Furniture Fair Date: April 2001







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Marco Romanelli , a designer and critic wrote about the project in Abitare: “Karen Chekerdjian from Lebanon and Tinna Gunnarsdottir from Iceland, decided to take part in Salone Satellite 2001. They booked a stand than realized that the image and products they had to sell weren’t the right ones for the market. There had been, and would again be too much on offer, too many allusions and similarities, too much presumption. So what next? In Lebanon they built the boxes with screenprinted images of famous chairs, and in Iceland the stools that went into the boxes, as a tribute to Thonet, Rietveld, Eames, Panton.” Developing the project between Beirut and Reykjavik through emailing made them obsessed by the idea that all the thinking and the drawings were totally transformed to two-dimensional pictures. They were starting to experience the power of image on reality. The image has the power to give anything another shape or another meaning. Simple boxes were printed with famous chair images, and people could start to read them like chairs. The question is could you call a box a stool, a stool a chair, a chair a box, a table a chair, or a box a table? Or could you put a stool in a box and use the box as a table or a chair? Another critic said what he “personally love about this project is that, while paying homage to the original chairs, these boxes abstract the designs and then re-cast them in a completely new form-- literally creating a new dimension for experiencing the original designs. This reminds me of the way that our grand-parents constantly played with the interplay of planes, our perceptions of surfaces and their reflections of reality.".